CFO Conversations with Deb Ivison #2: The realities and the complexities of aligning profit with purpose.

“I think there's so much change in the world and in our business world that I think some of the things that are stopping the CEOs and CFOs is actually the overwhelm, the amount of change because we've got change from disruption, and innovation, and digital, and how do we think about, you know, moving through and upgrading, and optimizing all of our digital platforms  and I.T. issues. We've got staff issues, we've got marketing issues, you know, everything's changing and now we're adding on this additional request around how do we be more sustainable. So, you know, it's probably just another thing that the CFO for sure didn't really have time for and now it's like, you know, one more thing which is huge. It's not just a small additional thing to  tack on to the to the everyday life of a CFO. It's fundamental to changing the whole of our business.” - Paula Kensington

To watch the full interview, check the video below: