For Love and Money Podcast: Ep 44 Paula Kensington, CEO of CFO Conversations on Flipping The Business Model

“Imagine waking up to a world without nature. Blue skies replaced by grey, grass by dirt, oceans turned to dust and mud. This isn’t some far-fetched Science Fiction movie, it is the reality we are facing now. We are staring down the gun at the end of the world as we know it and business leaders need to unite to implement new ways of thinking and doing before it’s too late.”

Introducing Paula Kensington, award-winning CFO, business leader and director of consulting group, PK Advisory; and founder/CEO of CFO Conversations.

In her recently published green paper, Paula draws on global research, highlights the pitfalls of the past and offers hope for the future by outlining a strategic road-map out of outmoded, profit-focussed business practices to a new ‘planet-centric’ approach, with CFOs and CEOs leading the way.

“More than just a numbers person, CFOs are ‘key stewards’ that can drive change from within to align business outcomes with earth outcomes to go beyond carbon credits to turn profit into purpose,” she says.

Our conversation on this podcast centres on three key themes:

1. Why should CFO’s lead the purpose agenda

2. How do we ‘flip the business model’?

3. How do we reconstitute what we value as business success

If you are a CFO, this episode is especially for you.

If you’re not a CFO, the value this interview offers is understanding that Purpose and Sustainability is no longer a ‘nice to have’. The ‘compliance’ stakes are gearing up and soon. Paula shares her thoughts, insights and paths to navigating from ‘business-as-usual’ to a new world of business. Great insights and I hope you might consider sharing with a CFO you know; perhaps in your own business.

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