How accountants can help establish circular business models

“Accountants sometimes see themselves as the back-office support function, without the power to make businesses better,” Paula Kensington, CFO and founder, PK Advisory, says.  

“But a mindset shift is needed. We can drive change – and should.”

In fact, accountants are in the ideal position to help achieve circularity. 

“They can see across the whole business, which you can’t really do in most other departments,” Kensington says.

Accountants should be part of the solution from the very beginning – Kensington warns against business leaders getting deep into a strategic plan before bringing in the CFO.