Prepare for the worst and hope for the best: your personal brand continuity plan

June 25, 2020Paula Kensington

A BCP is a document outlining what processes should be followed in an emergency. All the hard thinking and planning for what action to take when we are faced with a ‘trigger event’ has all been done in ‘peaceful’ times, when we could approach it in a methodical, clear-minded way, rather than in an environment clouded with emotion.